All pictures belong and taken from American Apparel
To be honest, this is my first time going on the American Apparel website to have a look. Back in Malaysia, no one really talks about it or buys anything from there, and I’m pretty sure it’s because of the price.
I saw an advertisement the other day on some site I don’t remember and out of curiosity, I clicked on it.
I have to say, it’s not really my cup of tea, America Apparel. Didn’t really like the clothes, didn’t really like the prices either. But then I clicked on the Bodysuit and Lingerie section and saw something inspiring.
Notice how real these women are. I mean, literally, the first thought that came into my mind when I saw the pictures was, these are real women. They’re not your typical slim models with make up on shooting for a brand, they’re just your every day confident, beautiful, normal women that are not photoshopped to death to look perfect. The cellulite can be seen, and so can the uneven surfaces of their skin, freckles and all that.
I just found it very inspiring how American Apparel keeps it so simple and real, and am definitely a fan of how they photograph and choose their models.
That being said, I’m probably never gonna buy anything from the site.